KWS LILI WEEK
25th-29th June 2016
It's official, the 25-29th July 2016 is Lili week! We're producing loads of exciting content for you to enjoy, check out our media channels to access all the content being released. If you don't follow us on Facebook, Twitter, Instagram or YouTube - all KWS Lili week content will be available to access from our website: www.kws-uk.com.
Here's our agenda (although we may throw in a few surprises too!):
Online campaign launch involving a video with Will Compson talking about KWS Lili in our PDF field
KWS text message sent out to farmers via our marketing database
Release of KWS Lili infographic, showing the characteristics and features of the variety in a visual way
Video with breeeder, Mark Dodds, talking about why KWS Lili stood out to him during the breeding process
A5 postcards to arrive on farm to over 3,000 farmers growing winter wheat
- Group 2 breadmaking quality
- Superb export potential
- Very high yield with good grain quality
- Very strong disease ratings
- Short and stiff
- Consistent across regions & light/heavy land
- Mainstream sowing date
KWS Lili is the one of the highest yielding breadmaking wheats on the new AHDB Recommended List for 2016/17. However , with a national yield of 104% of controls , the variety will also find a home on farm as a major barnfiller .
KWS Lili has robust agronomic characteristics including one of the best combinations of standing ability and disease resistance, providing a good management tool on farm.
The millers want it; it ticks their boxes for hagberg and specific weight and, while being on the lower end of their specifications for protein, it has produced good loaf volumes at these levels .
It is perfect for growing for low grade milling wheat exports based on the 11.5% protein contracts for ukp cargoes.
KWS Lili is a relatively high tillering variety suiting most situations.† It has exceptional resistance to most diseases including an all important, solid 6 rating for Septoria tritici plus a 9 for mildew and 7 for yellow rust.
Rated 8 for lodging with PGRs KWS Lili is relatively short and stiff and stands well in the field.† Two days behind JB Diego, it is a mid-maturity wheat.